Articles have the power of driving massive amounts of traffic directly to your website.

Targeted traffic comes to your website in one of two forms. Either directly through the link to your site which sits in the ‘bio box’ at the bottom of the article, or because your website has risen up the search engine rankings because it has been linked from many other websites who have republished your article.

It takes a little skill to put together a decent article that the end viewer loves to read. It takes quite a bit more effort to have your article republished by many other webmasters, bloggers, and ezine editors.

A tool we use and highly recommend is Article Announcer, that submits your article to the world’s top article directories, which is then picked up by many publishers across the world who will help drive targeted traffic towards you.

When you visit a website, do you notice the small icon that sits to the left within your address bar? Take a look up where it says http://www.cynergise.com, and you’ll see an icon that identifies us. This small icon is known as the favicon. It also is the icon that is displayed when the site is bookmarked, and is what shows up in the tab if you use tabbed browsing.

This is another powerful way of branding your site, that confirms to your site visitor that they are indeed on the correct website.

There is a cool tool at http://www.html-kit.com/favicon/ that lets you create favicons from a picture for free, which you can then use on your very own website.

Ask your web designer to use this free tool to help you improve your site branding!

Flicking through a collection of pics and videos with my dad and brother earlier today, I came across a video of my very own cousin waking us up after a heavy night out drinking in Corfu back in 2002. Check out his terrific rendition of “Wake up, it’s a beautiful morning!”

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Who needs an alarm clock when you have this wiked pop idol knocking your hangover into next week!?

Conscious hip hop artist Common, embraces the art form’s core principles: storytelling and presenting music with a message.

Here, Common presents “A Dream”, and gets us thinking about the dreams that we’re all working towards.

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A second equally powerful tune by Common is “The Light”…

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