One cool, affordable, and effective way of marketing your services is to run a free teleconference for your current or potential clients and customers.

By running a seminar, you put yourself forward as an expert in the field, whilst reaching many many people at once. This certainly raises your profile, and allows you to serve more clients better.

Here’s how a local plumber can do it…

Step #1: Plan Your Teleseminar

What are the top 10 questions your existing clients ask you about their plumbing or central heating? List the questions and write a few paragraphs for each answer.

Locate and register with a free teleconference solution to run your seminar over the telephone such as www.freeconferencecall.com

Set up a webpage with a registration form where those interested in listening in on your teleseminar can register for it. Once they register, they will receive an email with the details of your teleseminar.

Step #2: Announce Your Teleseminar

Determine a date and time to run your seminar which will be convenient for you as well as the majority of your target market.

Prepare an email which announces what your teleseminar will cover, why it’ll be useful to them, when it’ll be run, and the web link for where they can register for free. Give it a decent descriptive subject such as “Free Teleseminar On The Hottest Plumbing And Central Heating Questions For Your Home”, and then send it out to all your current and past clients, offering them opportunity to invite their friends and family to it too.

You’ll soon see registrations trickling in. 24 hours before the seminar, send all those registered a reminder of the details for the call.

Step #3: Run Your Teleseminar

Simply call in to the number you are given when you register with the teleconference service, ensure enough people have arrived on the call, and aim to start on time.

If it’s a one hour call, use the first 5-10 minutes introducing yourself, where you are based and what services you offer. This’ll help to pad out the time in case there are any late comers. Then use the next 40 minutes to deliver your seminar over the phone – as simple as 10 questions, 4 minutes per question. You can ask a friend help you run like a question and answer session, with you as the expert. Use the final 10-15 minutes to address any other questions that arise for your clients, and then round the call up with details of how they can easily contact you to take up your services.

Hey presto, you’ve now helped a large number of homeowners with their most pressing plumbing and central heating questions, as well as letting them know that they can give their plumbing and central heating work to you. All this exposure for your company and services for just 3 to 4 hours of work from your end.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Chick-fil-A® have done it again by using a descriptive domain name to increase traffic to their promotion by capturing the attention of those who are looking for a free breakfast.

This is yet another promotion being run in the US by Chick-fil-A®, a fast food restaurant, where the visitor can register to be sent a coupon for a free Chick-fil-A® Chicken Biscuit in the mail.

When the site visitor goes to www.freebreakfastnow.com, they arrive at a landing page which asks them to click on an image to enter and register. When they click the ‘enter button’, the visitor gets taken to a form that asks them for their key details such as first and last name, email address, telephone number, full address, date of birth, and gender – and to top if off, they are ALL mandatory questions.

What the company gets from this is vital information about their target market – i.e. where they live, how old they are, what gender – as well as specific contact information so that further promotional material can be sent to them by post, by email, and over the phone.

Beneath these mandatory questions, there are the optional survey questions. Now HERE’s where they get really clever. They start by asking a couple of simple basic questions such as “Have you ever eaten at a Chick-fil-A® restaurant?” and “Have you ever eaten breakfast at Chick-fil-A®?”, which are most likely there to conceal the more sneakier items that follow…

Here come the subtle yet powerful marketing messages disguised as questions: “Please check which Chick-fil-A® Breakfast items you have tried:”. The page then allows the visitor to place a check mark next to any of the 5 items on the list that they may have tried for breakfast. Also, there’s the “Did you know Chick-fil-A® offers reloadable gift cards?” What this does is that even though these survey questions are optional, the visitor will still scan through them (even if they don’t answer) and even if they haven’t tried it, they will probably want to make a special trip into that fast food restaurant to have a taste of one of the other breakfast items, or even purchase a gift card.

Don’t you know, there’s no such thing as a free breakfast!?

In your business or community organisation, how can you model the promotional campaign that Chick-fil-A® have used to:

1. build your database of customers to directly promote to via email / post / telephone,
2. learn more about your target market, and
3. give your customers a subtle message about other products and services that are available?

What will be YOUR free breakfast?

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

As you may be aware, we at Cynergise are very fond of Kavit Haria and the way he continues to serve through his work.

Kavit Haria, founder of Young Drummers, has been playing the Tabla (Indian hand drums) for over 12 years and has trained with Pandit Sharda Sahai of the Benaras Gharana.

Now, Kavit is offering weekly term-time Tabla lessons for kids, and the classes this term kick off with a free Tabla lesson.

To promote these tabla classes, we have set up a 4-page website and promotional domain name that allows parents to get the information they need, register their children for the initial free lesson, and let their own friends know about it.

If you know of a parent in the North West part of London (England) whose kids would be up for learning a new art in a welcoming family environment, how about you ask them to visit www.FreeTablaLesson.com so that their kids can also get the benefit of a free Tabla lesson by Kavit Haria this month.

If you have any questions about these classes, please visit www.youngdrummers.com/faq

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.